Social media provides us with the opportunity to share our dairy story with people who may be removed from agriculture

How can we better understand consumer choices in the dairy industry?

Through the help of the Greek yogurt and cheese mascots, the checkoff is focused on educating people about lactose-free dairy options

In today’s challenging dairy market, where margins are ice-thin, finding ways to improve income over feed cost (IOFC) is crucial for maintaining profitability

Staying on top of the many tactics of animal rights activist groups allows us to better position ourselves to help educate the public on animal agriculture

It has been an incredible year doing what we do best – promoting the dairy industry!

Technology is transforming dairy for young innovators

Farmers around the world are implementing new ways in which they can be more sustainably efficient

Louisville, Ky., was host to the North American International Livestock Exposition Dairy Judging Contest this past weekend

Fifteen teams competed in the National 4-H Dairy Quiz Bowl contest in Louisville, Ky.,Wisconsin 4-H wins championship

FFA teams traveled to Indianapolis, Ind., this week to compete in the National FFA Career Development Event (CDE) for Dairy Cattle Evaluation and Management. On Wednesday, each participant took a writ

Why do you feed supplemental fat to your herd? Perhaps you’re aiming to propel your milkfat higher to capture more revenue in your milk check, or you recognize the impact bypass fat can have on feed...

Showing at the county fair teaches us many things that we will continue to carry with us our entire lives

The HSUS conference emphasized animal rights activists’ need to connect with state and local changemakers

The “of course” trend that has dominated TikTok and Instagram is proving to have power and has opened the door for the checkoff to put dairy into the conversation

Many areas of the country have received above-average rainfall this year

For more than three decades, National Dairy Council (NDC) has collaborated with third-party health and wellness experts who complement checkoff staff in educating peers, consumers, thought leaders, media...

I am grateful for my experience serving as the District 4 Dairy Princess

The USDA's Cattle Inventory Report reveals that the U.S. cattle inventory is the smallest it’s been in 73 years.1 At the same time, consumer demand for beef continues to grow steadily

Vegan and animal rights activists are pushing for “plant-based” menus in a growing number of schools